Tourism Squamish is a community destination marketing organization (DMO). Our goal in the broadest sense is to increase tourism to Squamish and build awareness of Squamish as a tourist destination.
The community of Squamish is in transition. There is a growing recognition of the importance of tourism as one element of a strong and vibrant economic base. However, Squamish does not intend to be a one-industry town and is also actively pursuing education/learning institutions, high tech firms and continues to participate in the forestry industry. Tourism Squamish summarizes the vision for tourism in Squamish as:
“Strong Tourism Economy within a Strong Economic Mix”
Tourism Squamish (DMO) takes the lead in promoting Squamish as a destination. The DMO serves as a catalyst to cooperation and will coordinate destination- marketing efforts. Our role is anticipated to include identifying target markets, developing and defining the Squamish brand and associated and messages and key competitive advantages and core messages to be taken out consistently to target markets. Tourism Squamish executes targeted promotions including web presence, packaging, and relationships with tour operators, offering familiarization tours, etc. We will also act as a coordinating body ensuring that our efforts and the effort of local tourism businesses are fully leveraged with regional and provincial tourism marketing programs.
Vision
“Tourism Squamish acts as an ambassador and steward of our destination, promoting a healthy tourism sector in order to secure broad benefits for our community.”
Mission
“Tourism Squamish works collaboratively with partners and leverages its resources effectively to execute strategic marketing, sales and customer service programs that deliver both more visitors and higher yield visitors to Squamish throughout the year. We provide industry leadership locally and we create awareness within our community of the value of tourism and the products and services that we offer to our visitors.”
Join Tourism Squamish Today
Become a member and take advantage of our collaborative efforts. Simply download and complete our Individual Membership Form [1] or Business Membership Form [2].